30 November 2013

CRAZY BEAUTIFUL FROM ELLE MAGAZINE SA


                              crazy beautiful elle tv behind the scenes december 2013

‘It’s only when you stop taking clothes so seriously, that they truly come to life. Have a ball and live a little,’ says Poppy.
1. Inspiration for the shoot?
This story was about taking serious clothes, so to speak, and wearing them with a sense of humour. The big idea is that parties are supposed to be fun, so why should what you wear be anything but that?
2. Hair and make-up?
We wanted to keep the hair and make-up almost ‘undone’, I think the cropped pixie-like wig we chose for Sam (our model) is quirky, yet feminine without being too neat and perfect.
3. Why this model?
Sam has the most incredible energy and personality – being Jamaican she knows how to have fun too. I don’t think she was the predictable choice for the shoot, which makes her perfect!

4. Favourite shot? I love the shot on the ladder. It embodies the whole shoot. Sam is wearing a tiered gown from KLÛK CGDT with a pair of Converse sneakers.

 5. Any hiccups? We took a while to get started – originally we were going to shoot on black backdrops but we ended up swapping in a grey shade at the very last minute. It all worked out in the end though! Here are some images from behind the scenes:

                       c7
                       c6
                     c5
                     c4
                  c1

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